Google Update for Fresh Content

Google's new update will deliver fresher content that's more relevant to searchers

When you’re looking for fruit in the grocery store, fresher is always better.
And you definitely want your food fresh the next time you sit down at a restaurant. Now you’ll get fresher, more relevant content when you enter your next search for scores, recent news and hot topics in Google too with the new Google update.
Google is basing their latest update, announced Thursday Nov. 3, on the premise that when you search for something that’s relevant today, you won’t get results for something from the 90s, 80s or even earlier. Google’s update to its basic search algorithm will land up-to-date results on top instead of stale, old content you really weren’t searching for.
The recent changes are expected to impact about 35% of searches on Google.
“Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old,” Google posted on its official blog Nov. 3.
Google said recent changes with the latest Google update will mostly affect searches on recent events or hot topics, regularly occurring events and frequent updates. For example, when you search for scores or information on new jobs available, you’ll get the latest information instead of scores or new jobs from even last week or last month.
Now, the changes aren’t expected to make a difference too many searches. Google said searches such as “fast tomato sauce” recipe certainly will deliver results that may be a few months or even a few years ago.
Many experts look at the dramatic impact of social media on why Google is making the changes with the recent Google update. Recent, fresh information is more available on social media sites such as Facebook and Twitter than ever before about friends and family and even celebrities, athletes and others people are interested in liking or following.


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